Hello Kitty's Iconic Charm Meets Science-Backed Skincare in India
Hello Kitty, the beloved global lifestyle brand, is launching a limited-edition skincare range with Moody Skincare, blending science-backed formulations with distinctive design appeal. Known for her timeless and instantly recognizable charm, Hello Kitty is now poised to strengthen her position in India with the introduction of a skincare line.
The Hello Kitty x Moody range features three signature 7DHydroBurst formulations: The Hydra Milky Mochi Toner, a milky, skin-plumping toner that deeply hydrates and preps the skin; the HydroBurstWater Sunscreen SPF 50 PA++++ (Hello Kitty Limited Edition), a fluid, water-based sunscreen offering high protection with a lightweight, non-greasy finish; and the Hybrid Water Sunscreen Mist SPF 50 PA++++, an on-the-go mist designed for easy reapplication and an instant burst of hydration.
Blending advanced skincare efficacy with the iconic design of Hello Kitty, the range is complemented by a curated Hello Kitty travel pouch, a collectible for skincare and pop culture enthusiasts alike.
"Working with Sanrio and Hello Kitty is a dream come true for us," says Suramya Jain, co-founder and chief marketing officer, Moody Skincare. "It’s not just about the iconic bow or beloved character – it’s about the joy, nostalgia, and playful energy she brings. We wanted to blend that whimsy with Moody’s aesthetic so that this collaboration feels like a warm hug for everyone who believes in fun, color, and self-expression."
By merging functionality with design, the collection turns ordinary skincare routines into considered, refined rituals. It offers modern consumers a way to incorporate performance-driven products into a visually appealing, lifestyle-conscious daily routine – reflecting both care and style.
The collection will be available on Moody’s official website, as well as on leading e-commerce platforms, including Nykaa, Myntra, Flipkart, Amazon, Zepto, and Blinkit.
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